About Bruce McCarthy
Ever since he was a child, Bruce McCarthy has been making things. Sometimes these things come straight from his imagination or personal experience. More often these days they come from developing an understanding of the needs of customers.
- As a young man, he used LEGOs to earn free food and attract a mate.
- In 1986, he earned an honors degree in creative writing from the University of Pennsylvania.
- In 1987, he first listed goods for sale online (using a 300 baud modem) with a precursor to the American Library Association's online store.
- In 1989, he named and launched PennWell Publishing's first bi-weekly newspaper, Computer Design: Time-to-Market News in response to reader demands for more timely information.
- In 1990, he created the launch program and interface graphics for TraderDesk, an online precursor to NECX Direct, to provide more up to date information on the availability of electronics commodities.
- As a marketing and business consultant, he worked with Intel, Dunkin' Donuts, Keds, WearGuard, Polaroid, and many others from 1990-1993.
- In 1993, he co-founded Home & Family, LLC, a provider of home environmental products and services to consumers.
- In 1997, he created the world's first online lettershop and mailing house, Direct Mail Express, for iMarket, inc..
- In 1999, he created the world's first virtual datamart, combining business data from over 30 different providers on CD-ROM and on the internet for zapdata.
- In 2001, he created Private Data Portals, a customizable prospecting solution for distributed salesforces for D&B.
- In 2006, he announced new Customer Intelligence capabilities for ATG's award-winning eBusiness software at ATG Insight Live.
- Also in 2006, he launched User>Driven to promote the concept of user-driven product development to the business community.
- In 2009, he took charge of product management for ATG's SaaS-based Optimization Services where he drove the acquisition of InstantService in 2010.
- In 2011, he joined the management team of NetProspex as VP of Product.
Email me at: bruce.mccarthy at gmail dot com
Disclosure: I am currently employed by NetProspex as VP of Product. NetProspex is a marketer's cooperative of B2B prospecting data and tools. I may sometimes express opinions about NetProspex, its customers, its products and such. These opinions are my own.
Disclaimer: This is a personal weblog with no affiliation to NetProspex. The opinions expressed here are my own and those of the individuals posting comments. They do not necessarily represent the opinions of NetProspex or any other NetProspex employees. I am not compensated in any way for this blog by NetProspex or any other company.