How Business Uses Social Media
Friday, July 29, 2011 at 06:23PM My new company, NetProspex, has published a Social Business Report detailing which kinds of businesses and business people use social media like LinkedIn, Twitter and Facebook. Maybe this is a shameless plug, but I thought there were some interesting tidbits in the report you might be interested in.
Social Industries - New Tech But Not Old
It's no surprise that tech companies are among the most connected through the new social media. But I thought it was interesting that the auto industry is at the very bottom, including dealers, repair shops and parts stores (all in the bottom 10).
Social Jobs - Finance But Not The Board
I found it surprising that Finance folks (plus M&A, less surprising) were ranked number 2 in connectivity, after recruiters. Having absorbed that, though, I thought it was fascinating that Board members were at the very bottom. Isn't that where Finance folks go when they retire? maybe it's just a generational thing.
Social Companies - Tech Plus Newspapers
Again tech companies dominate the top 10 most-connected companies, but interestingly, the New York Times trumps them all and grabs the number one spot. Could it be David Pogue and Walt Mossberg all by themselves?
Check out the report on NetProspex.com. It's a free download and it's fun to check out your own industry, job and region.
Reader Comments (3)
Hey Bruce, it's indeed no surprise that tech companies dominate the social media scene but with Google's new algo to serve local results to local searches, Google might really bring light to local companies or shops like the auto industry that is indeed at the bottom. Awesome blog btw.
Thanks, Mike. It would be great, indeed, to see social media trickle down to the mom and pop business that make up the great mass of the economy. It can't help but do good, I'd think.
The most basic answer you can give is that they use social media to connect with their customers and the other people in the same line of business. Social media can serve as a channel that enables customers to share their feedback and suggestions.
-- Man Ray, SEO Reseller